Work

Commentary: Brand Activism in a Political World

Year: 2020

Type: editorial

Source: Journal of Public Policy & Marketing

DOI: 10.1177/0743915620945260

Author: Christine Moorman

Institution: Duke University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3087534233

Cites: 10

Cited by: 292

Related to: 10