Work

Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls

Year: 2020

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2020.1813671

Authors: Udo Wagner, Isaac Jacob, Monica Khanna, Krupa A Rai

Institutions: University of Vienna, K J Somaiya Institute of Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3087737401

FWCI: 0.515

Cites: 61

Cited by: 9

Related to: 10