Work

Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions

Year: 2020

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-08-2019-0670

Authors: Davit Davtyan, Isabella Cunningham, Armen Tashchian

Institutions: University of North Carolina at Asheville, The University of Texas at Austin, Kennesaw State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3088086707

FWCI: 5.932

Cites: 76

Cited by: 44

Related to: 10