Work

The Influence of Online Shopping Applications, Strategic Promotions, and Hedonist Habits on e-Shopaholic Behavior

Year: 2020

Type: conference-paper

Study design: Observational Study

Source: International Conference on Information Management and Technology (ICIMTech)

DOI: 10.1109/icimtech50083.2020.9211181

Authors: Novita A. Napitupulu, Z. Hidayat

Institution: Binus University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3089524736

FWCI: 5.841

Cites: 27

Cited by: 12

Related to: 10