Work

Journal of Brand Management: year end review 2020

Year: 2020

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-020-00209-3

Author: Shaun M. Powell

Institution: University of Wollongong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3090099384

FWCI: 1.546

Cites: 47

Cited by: 8

Related to: 10