Work

Freemium marketing: use of demand-side research in market segmentation strategy

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2020.1824013

Authors: Donald Sciglimpaglia, Feraidoon Raafat

Institutions: California State University, San Marcos, San Diego State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3090293284

FWCI: 0.515

Cites: 41

Cited by: 10

Related to: 10