Work

Competitive location-based mobile coupon targeting strategy

Year: 2020

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102313

Authors: Meiling Luo, Gang Li, Xudong Chen

Institutions: Chengdu University of Technology, Xi'an Jiaotong University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

OpenAlex ID: W3090528112

FWCI: 4.127

Cites: 38

Cited by: 25

Related to: 10