Work

Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan

Year: 2019

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.3384158

Authors: Aisha Ismail, Danish Ahmed Siddiqui

Institution: University of Karachi

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3090986994

Cites: 32

Cited by: 10

Related to: 10