Work

The Impact of Claim and Executional Greenwashing on Consumers Purchase Intention for High-Involvement Products

Year: 2020

Type: dissertation

Author: N. Keyner

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3091976643

Cites: 29

Cited by:

Related to: 10