Work

Nationalistic appeals and consumer boycotts in China, 1900-1949

Year: 2020

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/jhrm-08-2019-0030

Authors: Tony Yan, Michael R. Hyman

Institutions: College of Saint Benedict and Saint John's University, New Mexico State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3092048833

FWCI: 1.288

Cites: 47

Cited by: 13

Related to: 10