Work

Sinfully decadent: priming effects of immoral advertising symbols on indulgence

Year: 2020

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-020-09544-6

Authors: Jasmina Ilicic, Stacey M. Brennan, Alicia Kulczynski

Institutions: Monash University, The University of Sydney, University of Newcastle Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3092350232

FWCI: 2.061

Cites: 41

Cited by: 12

Related to: 10