Work

Revenue management pricing in the hotel sector: Reducing perceived unfairness to encourage willingness to pay

Year: 2020

Type: article

Study design: Observational Study

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/2051570720954760

Authors: Sourou Méatchi, Sandra Camus

Institution: Université d'Angers

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3093078050

FWCI: 1.288

Cites: 66

Cited by: 9

Related to: 10