Work

Multisensory Packaging : Designing New Product Experiences

Year: 2020

Type: article

Authors: Carlos Velasco, Charles Spence

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3093199017

FWCI: 7.73

Cites:

Cited by: 51

Related to: 10