Work

The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty

Year: 2009

Type: article

Source: Journal of international management studies

Authors: 紀信光, Hsin‐Kuang Chi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3093258476

FWCI: 10.37

Cites:

Cited by: 311

Related to: 10