Work

Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach

Year: 2020

Type: article

Source: Corporate Reputation Review

DOI: 10.1057/s41299-020-00107-z

Authors: Shahzeb Hussain, T. C. Melewar, Constantinos-Vasilios Priporas, Pantea Foroudi, Waleed Yusef

Institutions: Northumbria University, Middlesex University London, Jubail University College, Jubail Industrial College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3093362228

FWCI: 1.546

Cites: 137

Cited by: 16

Related to: 10