Work

Ingredient Branding: A Differentiation Strategy for the Commoditized World

Year: 2020

Type: article

Source: Paradigm A Management Research Journal

DOI: 10.1177/0971890720959539

Authors: Tapish Panwar, Kalim Khan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3093386704

FWCI: 2.577

Cites: 39

Cited by: 11

Related to: 10