Work

What women want? How contextual product displays influence women’s online shopping behavior

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.10.002

Authors: Eva M. González, Jan-Hinrich Meyer, M. Paz Toldos

Institutions: Tecnológico de Monterrey, Institut Químic de Sarrià, Universitat Ramon Llull

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W3094229627

FWCI: 7.185

Cites: 61

Cited by: 84

Related to: 10