Work

Mobile contextual marketing in a museum setting

Year: 2020

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-02-2020-0049

Authors: Xueting Dou, Alei Fan, Liping Cai

Institution: Purdue University West Lafayette

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3094296170

FWCI: 2.834

Cites: 64

Cited by: 28

Related to: 10