Work

Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102328

Authors: Eugene Cheng-Xi Aw, Norazlyn Kamal Basha, Siew Imm Ng, Jo Ann Ho

Institution: Universiti Putra Malaysia

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Universiti Putra Malaysia

OpenAlex ID: W3094402196

FWCI: 18.59

Cites: 104

Cited by: 138

Related to: 10