Work

Consumer Perceived Associations of Masstige Brands: An Indian Perspective

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2020.1838027

Author: Anita Goyal

Institution: Indian Institute of Management Lucknow

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3094514487

FWCI: 4.38

Cites: 58

Cited by: 40

Related to: 10