Work

Marketing Insights from A to Z

Year: 2003

Type: book

Author: Philip Kotler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3095196635

FWCI: 4.344

Cites:

Cited by: 79

Related to: 20