Work

Mobile social media marketing: a new marketing channel among digital natives in higher education?

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2020.1834486

Authors: Lai-Wan Wong, Garry Wei-Han Tan, Jun-Jie Hew, Keng-Boon Ooi, Lai-Ying Leong

Institutions: Xiamen University Malaysia, Jiangxi University of Water Resources and Electric Power, Nanchang Institute of Technology, UCSI University, Universiti Tunku Abdul Rahman, Chang Jung Christian University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3095497633

FWCI: 17.38

Cites: 125

Cited by: 102

Related to: 10