Work

How can hotels’ green advertising be persuasive to consumers? An information processing perspective

Year: 2020

Type: article

Source: Journal of Hospitality and Tourism Management

DOI: 10.1016/j.jhtm.2020.10.014

Authors: Donghwan Yoon, Youn-Kyung Kim, Rachel J.C. Fu

Institutions: Kongju National University, University of Tennessee at Knoxville, University of Florida

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3095535570

FWCI: 4.388

Cites: 101

Cited by: 51

Related to: 10