Work

Cultural Adaptation and Consumer Disidentification in the US

Year: 2020

Type: article

Authors: Melvin Prince, Lynn Eunjung Kwak

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3096771509

FWCI: 0.192

Cites: 17

Cited by: 3

Related to: 10