Work

Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.10.020

Authors: Katina Kulow, Mina Kwon, Michael J. Barone

Institution: University of Louisville

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3096782856

FWCI: 1.031

Cites: 65

Cited by: 12

Related to: 10