Work

The Effects of Consumers’ In-Store Technology Experience on Perceived Interactivity, Retail Brand Commitment, and Revisit Intention in a Korean Beauty Store

Year: 2020

Type: article

Study design: Observational Study

Source: International Journal of Human-Computer Interaction

DOI: 10.1080/10447318.2020.1834730

Authors: Jiyeon Lee, Yuri Lee, Sunwoo Kim

Institution: Seoul National University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3097034366

FWCI: 1.804

Cites: 78

Cited by: 23

Related to: 10