Work

Zum Verständnis und Selbstverständnis des Markenwesens

Year: 1978

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-88034-5_2

Author: Ludwig Berekoven

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W30978789

FWCI:

Cites: 1

Cited by: 56

Related to: 10