Work

Open Collaboration Strategy of International Retailers: An Analysis of Co-Creation

Year: 2020

Type: article

Source: Journal of theoretical and applied electronic commerce research

DOI: 10.4067/s0718-18762021000200103

Authors: Carlota Lorenzo-Romero, María-del-Carmen Alarcón-del-Amo, Leticia del-Pozo-Ruiz

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,056

Funders: National Research Foundation, Catholic University of Korea, Ministry of Education, National Research Foundation of Korea

Award: G5929772156

OpenAlex ID: W3102141963

FWCI: 1.035

Cites: 63

Cited by: 7

Related to: 10