Work

Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach

Year: 2020

Type: article

Study design: Observational Study

Source: International Journal of Islamic Marketing and Branding

DOI: 10.1504/ijimb.2020.10032959

Authors: Sara Muça, Jusuf Zeqiri

Institution: South East European University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3104418985

FWCI: 3.35

Cites:

Cited by: 21

Related to: 10