Work

Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets

Year: 2020

Type: article

Source: International Business Review

DOI: 10.1016/j.ibusrev.2020.101768

Authors: Paurav Shukla, Veronica Rosendo-Rios

Institutions: University of Southampton, CUNEF Universidad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3104636840

FWCI: 6.964

Cites: 72

Cited by: 59

Related to: 10