Work

On the hedonic versus utilitarian message appeal in building buying intention in the luxury hotel industry

Year: 2020

Type: article

Source: Journal of Hospitality and Tourism Management

DOI: 10.1016/j.jhtm.2020.10.015

Authors: Madhurima Deb, Ewuukgem Lomo-David

Institutions: Indian Institute of Management Kashipur, North Carolina Agricultural and Technical State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3104839844

FWCI: 3.092

Cites: 54

Cited by: 37

Related to: 10