Work

Sincere, Not Sinful: Political Ideology and the Unique Role of Brand Sincerity in Shaping Heterosexual and LGBTQ Consumers’ Views of LGBTQ Ads

Year: 2020

Type: article

Source: Journal of the Association for Consumer Research

DOI: 10.1086/712608

Authors: Steven Shepherd, Tanya L. Chartrand, Gavan J. Fitzsimons

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3105969894

FWCI: 2.319

Cites: 67

Cited by: 26

Related to: 10