Work

Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102348

Authors: Ainsworth Anthony Bailey, Carolyn M. Bonifield, Jon D. Elhai

Institutions: University of Toledo, University of Vermont

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3106863009

FWCI: 13.12

Cites: 100

Cited by: 70

Related to: 10