Work

Formation et consolidation du capital marque de Candia / Tchin Lait en Algérie. Etude empirique dans la ville de Béjaia

Year: 2017

Type: article

Author: Chenini Moussa

Institution: Higher School of Management of Tlemcen

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3107205140

FWCI:

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Related to: 10