Work

Color me moral: White and black product colors influence prosocial behaviors

Year: 2020

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21435

Authors: Eugene Y. Chan, Yan Meng

Institutions: Purdue University West Lafayette, Grenoble Ecole de Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3107909002

FWCI: 3.607

Cites: 66

Cited by: 22

Related to: 10