Work

Social servicescape’s impact on customer perceptions of the hospitality brand – The role of branded social cues

Year: 2020

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2020.102774

Authors: Saeed Andaji Garmaroudi, Ceridwyn King, Lu Lu

Institution: Temple University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3108515965

FWCI: 3.868

Cites: 67

Cited by: 33

Related to: 10