Work

Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany

Year: 2020

Type: article

Source: Journal of Chinese Economic and Foreign Trade Studies

DOI: 10.1108/jcefts-04-2020-0011

Authors: Jonas Polfuß, Dilara Sönmez

Institution: EBC Hochschule

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3108807366

FWCI: 1.546

Cites: 54

Cited by: 8

Related to: 10