Work

The Impact of Co-Creation on the Design of Circular Product-Service Systems: Learnings from a Case Study with Washing Machines

Year: 2020

Type: article

Abstract: Designers play an important role in service transformation and the development of product-service systems by applying co-creation methods. This paper presents a case of how we applied co-creation in practice and the impact this has had on developing a circular product-service system. It details the method used in the co-creation process and highlights five benefits, such as the ability to develop value-adding services for repairs and supporting each of them with user citations. Furthermore, we interviewed the project team a year into product development to assess the uptake by the company and the impact co-creation had on their design process. Based on these findings, we present a conceptual model that identifies the tangible impacts of co-creation and visualizes at what stages and levels co-creation can impact both the development of product-service systems and a company’s shift along the servitization continuum.

Source: The Design Journal

DOI: 10.1080/14606925.2020.1851427

Authors: Sonja van Dam, Froukje Sleeswijk Visser, Conny Bakker

Institution: Delft University of Technology

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: hybrid

Funder: European Commission