Work

Marketing para o século XXI

Year: 2006

Type: book-chapter

Authors: Philip Kotler, Kevin Lane Keller

Language: Portuguese

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3108923774

FWCI: 23.38

Cites:

Cited by: 57

Related to: 10