Work

Counterfeit Proneness: Conceptualization and Scale Development

Year: 2009

Type: conference-paper

Source: eSpace (Curtin University)

Author: Piyush Sharma

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3109348227

FWCI: 1.159

Cites: 72

Cited by: 20

Related to: 5