Work

Consuming the commercial break : an ethnographic study of the potential audiences for television advertising

Year: 2007

Type: article

Author: Karolina Brodin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W310946982

FWCI: 10.63

Cites: 338

Cited by: 14

Related to: 10