Work

The differential motivation and context effects of cause-related marketing in the hotel industry: The moderating role of consumption value

Year: 2020

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2020.102721

Authors: HaeJin Seo, Tae Ho Song

Institution: Pusan National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Ministry of Education, National Research Foundation of Korea

Award: G5246782497

OpenAlex ID: W3109717828

FWCI: 3.35

Cites: 104

Cited by: 30

Related to: 10