Work

Measuring brand personality using emoji: findings from Mokken scaling

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/s41262-020-00220-8

Author: Salim Moussa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3110010365

FWCI: 1.288

Cites: 66

Cited by: 13

Related to: 10