Work

The influence of personality and social traits on the importance of brand design of luxury brands and brand loyalty

Year: 2020

Type: article

Study design: Observational Study

Source: American Journal of Business

DOI: 10.1108/ajb-03-2020-0033

Authors: Amirreza Konjkav Monfared, Arefeh Mansouri, Negar Jalilian

Institution: Yazd University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3110779028

FWCI: 0.515

Cites: 101

Cited by: 10

Related to: 10