Work

Influences of Product Involvement, Environmental Message and Green Advertising Appeals on Consumers’ Attitudes towards Advertising

Year: 2011

Type: article

Source: Journal of Business Research

Authors: JC Tu, TF Kao, YC Tu, Hsiang‐Yin Chen

Institutions: National Yunlin University of Science and Technology, National Kaohsiung University of Hospitality and Tourism

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3111021747

FWCI:

Cites: 28

Cited by: 13

Related to: 10