Work

Buying for a Cause: Consumer Attitudes Towards Cause Marketing, Using Theory of Planned Behavior

Year: 2017

Type: dissertation

Source: ProQuest Demo Repository

Author: Katie Lynn Sloan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W3111246331

Cites: 37

Cited by:

Related to: 10