Work

Three decades of research on loyalty programs: A literature review and future research agenda

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.11.057

Authors: Yanyan Chen, Timo Mandler, Lars Meyer-Waarden

Institutions: Université de Toulouse, Centre National de la Recherche Scientifique, Université Toulouse-I-Capitole, Toulouse School of Management Research

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3111444562

FWCI: 21.01

Cites: 230

Cited by: 326

Related to: 10