Work

An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet

Year: 2020

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.32731/smq.294.122020.01

Author: Thomas M. Hickman

Institution: Washburn University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3112130877

FWCI: 0.777

Cites: 61

Cited by: 6

Related to: 10