Work

Brand loyalty and the Bangtan Sonyeondan (BTS) Korean dance: Global viewers’ perceptions

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Psychology in Africa

DOI: 10.1080/14330237.2020.1842415

Authors: Hae-won Lee, Joon-ho Kim

Institutions: Jeonbuk National University, Sangmyung University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3112489397

FWCI: 4.38

Cites: 49

Cited by: 24

Related to: 10