Work

Going on a journey: A review of the customer journey literature

Year: 2020

Type: article

Study design: Systematic Review

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.12.028

Authors: Yanika Tueanrat, Savvas Papagiannidis, Eleftherios Alamanos

Institution: Newcastle University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3112494039

FWCI: 25.59

Cites: 204

Cited by: 368

Related to: 10